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CNH Industrial is doubling down on India as a key growth market, with CEO Gerrit Marx outlining plans for a new factory, expanded R&D, and a bigger export push. Calling India “as relevant for agriculture today as China was for cars 20 years ago,” Marx said the company aims for double-digit market share while making Noida a global hub for utility light tractors.
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CNH Industrial is sharpening its focus on India, with Global CEO Gerrit Marx calling it “as relevant for agriculture today as China was for passenger cars 15 to 20 years ago.”
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