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Hybrid Software PACKZ product manager Pascal Wybo will be returning to the ProPack Packaging Forum, growing the event’s list of international speakers.
Wybo will be making the trip to Australia from Gent, Belgium, to deliver yet another engaging speech at the forum on 17 October in Sydney, which is part of the Australia and New Zealand Printing and Packaging Week (ANZPPW2025).
At the inaugural ProPack Packaging Forum last year, Wybo addressed the role of Artificial Intelligence in revolutionising the industry and domains in packaging production that will benefit from the technology.
His session was highly engaging and garnered the attention of many attendees, with one of the key takeaways being:
AI is actually AI when technology tries to simulate human intelligence and is descriptive, diagnostic, predictive, prescriptive and generative.
“It should be able to interpret tons of data today, in every label and packaging company. You should get business intelligence out of it. Artificial Intelligence can only be called Artificial Intelligence if it’s able to learn – your workflow automation that you have today, is not Artificial Intelligence,” Wybo said at the event last year.
“In addition, AI should be able to generate business improvements without a human being involved. AI is going to reshape the packaging industry. It will help companies improve efficiency, reduce costs, enhance quality, and create new opportunity.
“From design and pre-press automation to predictive maintenance, AI will be the catalyst for innovation and operational excellence at the production floor.”
With a profound 25 years of technical experience in label and packaging, combined with a deep sense of responsibility, Wybo helps define the strategy, roadmap, and feature definitions for PACKZ and CLOUDFLOW at Hybrid Software.
Wybo said more than ever, the success of the label and packaging printing industry relies on processing a larger volume of smaller orders, with the same number of employees and equipment, in a globalised operation.
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