‘Removing Akwaaba Magic could hurt Ghana’s film industry’ – Gloria Sarfo

By Pune Media On Sep 14, 2025

Gloria Sarfo is a Ghanaian actress

Ghanaian actress Gloria Sarfo has added her voice to the ongoing standoff between Minister for Communications, Digital Technology, and Innovations, Samuel Nartey George, and pay-TV operator MultiChoice Ghana, warning that the fallout could severely impact the country’s film industry.

The controversy stems from Sam George’s directive for MultiChoice to reduce its DStv subscription fees by 30%, citing unfair pricing disparities between Ghana and neighbouring countries like Nigeria.

Let’s all pretend the movie industry is fine and cry in private – Gloria Sarfo fires back at critics

While the minister claimed the company had agreed to a reduction, MultiChoice swiftly denied this, stating that no such agreement had been reached and that discussions were still ongoing.

Speaking during a GhanaWeb X Space session on Friday, September 12, 2025, Gloria Sarfo expressed concern over the potential consequences of the feud. She specifically highlighted Akwaaba Magic, a DStv channel dedicated to Ghanaian content, as a vital lifeline for the local film industry.

“If Akwaaba Magic is not to be here, our industry will still go on, but we will lose to some extent because they have been there; they have rescued us at some point. Whether it wasn’t enough or Akwaaba Magic didn’t give producers enough to produce, they still did something when the industry was struggling. So inasmuch as we won’t be completely affected when it shuts down, we would still be found wanting,” she said.

Her comments come amid fears that regulatory action against MultiChoice could lead to the suspension of its broadcasting license, which would include the removal of channels like Akwaaba Magic.

‘I came to Nigeria to learn best practices of their movie industry’ – Gloria Sarfo

As the Stakeholder Committee chaired by Sam George continues its review of DStv pricing, industry players and creatives are urging both parties to prioritise the cultural and economic impact of their decisions.

Listen to the X Space below:

https://t.co/XDKoBIR45B

— GhanaWeb (@TheGhanaWeb) September 12, 2025

VKB/MA

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