The Future of Automotive Electrification and Innovation, ETAuto

The global automotive industry is at an inflection point, driven by electrification, software-defined vehicles (SDVs), clean energy policies, and digital technologies. As manufacturers, suppliers and technology players adapt, strategic investments in R&D, modernisation of legacy systems, and cross-sector partnerships are shaping the future of mobility.

This week’s developments—from policy discussions to acquisitions and cutting-edge innovations—offer a glimpse into how the ecosystem is gearing up for a more sustainable, digital, and consumer-centric future.

Technology disruption, electrification and SDVs require unprecedented investment in R&D: ACMA President

ACMA President highlighted the urgent need for higher R&D investment as the industry transitions to electrification and SDVs, warning that global disruption poses both risks and opportunities.Why it matters: Indian suppliers need to accelerate innovation to stay competitive in a rapidly shifting global landscape.
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GST 2.0, E20 and India’s R&D Push: Pawan Goenka on future of auto & clean tech

Pawan Goenka spoke about GST 2.0, ethanol blending (E20) and the critical role of R&D in advancing India’s clean mobility ambitions.

Why it matters: Policy and tax reforms will play a defining role in shaping affordability and adoption of clean technologies.
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Shifting gears: Legacy modernisation with low-code and AI in the automotive industry

Automakers are increasingly using low-code platforms and AI to modernise legacy systems, reduce costs, and enable faster innovation. Why it matters: Embracing digital tools will be critical to achieving efficiency and accelerating time-to-market for new models.
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The capital of electric cars is turning to electric planes

Norway, already a leader in EV adoption, is now spearheading electric aviation to make regional flights more sustainable.

Why it matters: Success in electrifying aviation could redefine sustainability benchmarks in global transport.
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Tata Tech acquires German company ESTEC for ₹750 cr to establish a base in Europe’s auto hub

Tata Technologies has acquired ESTEC to strengthen its ADAS and comfort electronics capabilities while expanding its European footprint. Why it matters: The deal enhances India’s engineering presence in Europe’s auto technology ecosystem.
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Hinduja Tech brings digital simulation to improve safety, efficiency in automotive assembly

The company has introduced digital human simulation to optimise ergonomics and improve worker safety on assembly lines.

Why it matters: Human-centric innovation is essential for safer and more efficient manufacturing.
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Microsoft and LG partner to bring Xbox Cloud Gaming to select cars

Microsoft and LG have teamed up to enable in-car cloud gaming, enhancing entertainment options for passengers.

Why it matters: The move reflects the growing convergence of automotive and consumer electronics.
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Key Takeaways

• R&D investment is the cornerstone of competitiveness amid electrification and digital disruption.
• Policy frameworks such as GST 2.0 and clean fuel norms will shape industry direction.
• Digital technologies, from AI to simulations, are modernising operations and boosting efficiency.
• Globalisation of Indian companies continues with acquisitions and strategic moves in Europe.
• The boundaries between mobility, energy, and entertainment are blurring, reshaping consumer expectations.

  For insights into the fast-evolving automotive tech space, follow ETAuto for weekly analysis, trends, and deep dives.

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• Published On Sep 17, 2025 at 03:34 PM IST

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