Gucci, Balenciaga, and Brioni Were Just Hit by a Massive Cyberattack

A quartet of luxury brands just got smacked by a massive cyberattack.

Gucci, Balenciaga, Alexander McQueen, and Brioni, all underneath the Kering umbrella, had millions of customer records stolen by a hacker group called Shiny Hunters. The culprits claim to have nabbed 56 million consumer records—including names, contact details, addresses, birth dates, and purchase histories—over the course of two breaches, The Times reported.

The cyberattacks happened in two phases: one last year against Gucci, and one in April against the other three brands, according to the publication. Shiny Hunters reportedly attempted to strike a deal with Balenciaga; in exchange for the return of the consumer data, the hacker group sought nearly $890,000 (€750,000) in bitcoin from the label, a website called DataBreaches.net reported, according to The Times. Kering denies that it was in contact with the criminals, the BBC reported. The data in question involved 7.4 million e-mail addresses, a Shiny Hunters hacker told the BBC. Kering, meanwhile, said it became aware of the breach this past June, going on to disclose details to the authorities and its consumers.

“No financial information—such as bank account numbers, credit card information, or government-issued identification numbers—was involved,” the conglomerate said in a statement. “The breach was promptly identified, and appropriate actions have been taken to secure the affected systems and prevent such incidents in the future.”

Of course, Kering isn’t the only luxury brand being breached. Louis Vuitton had 419,000 of its customers’ data leaked earlier this year, including those living in the U.K., Italy, Sweden, and South Korea. In that incident, first and last names, phone numbers, and e-mail addresses were part of the compromised info. And last year, hacker group RansomHub was behind a cyberattack on Christie’s, taking responsibility for the leak that lead to the reveal of clients’ names, birth dates, and nationalities.

Brands in the auto and superyacht industry have fallen victim to cyberattacks, too. In 2023, German boat builder Lurssen was breached, though the brand did not disclose what exactly was gleaned from the leak. In the same year, Ferrari also was hit with a breach, with its clients’ client names, addresses, e-mail addresses, and phone numbers being exposed during the incident.

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• Nicole Hoey

  Digital Editor

  Nicole Hoey is Robb Report’s digital editor. While studying at Boston University, she read, wrote and read some more as an English and journalism major. A class taught by a Boston Globe copy editor…

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