Lotte India & Yashraj Mukhate Launch Pepero Friendship Anthem

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  Lotte India collaborates with Yashraj Mukhate for ‘We Are All Peperos’ anthem
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  Campaign uses music to connect with Gen Z and celebrate sharing
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  Pepero positioned as a symbol of love, bonding, and togetherness

Lotte India, a major name in the Indian confectionery market, has teamed up with viral music creator Yashraj Mukhate to launch a new musical campaign titled ‘We Are All Peperos’. The anthem celebrates love, friendship, and sharing, as part of Lotte’s effort to build emotional connect with India’s Gen Z.

The upbeat track, created in Yashraj’s signature fun and quirky style, is catchy and designed to go viral. The vibrant music video shows a playful storyline where Yashraj wins over his girlfriend’s strict brother using Pepero as the peace offering. The snack becomes a symbol of connection, happiness, and bonding.

This marks Lotte India’s first big move into music marketing, tapping into the power of pop culture and the rising popularity of Korean trends in India. With Hallyu (Korean Wave) gaining momentum, the company aims to position Pepero as more than just a snack it’s a moment to share.

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Milan Wahi, Managing Director of Lotte India, shared that the campaign blends music with the joy of sharing food, making it relatable and fun for today’s youth. Yashraj Mukhate added that creating the anthem was exciting and allowed him to mix music with storytelling in a refreshing way.

Pepero, Korea’s top biscuit stick snack from Lotte Wellfood, recently made its debut in India. The brand is now aiming to be the go-to snack for Gen Z moments, celebrations, and connections.

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