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Sportdigital bolsters soccer portfolio with WSL rights

German international Sjoeke Nüsken (pictured) is one of the country’s many WSL players, featuring for reigning champions Chelsea. (Alexander Hassenstein/Getty Images)

German sports-focused broadcaster Sportdigital has expanded its women’s soccer offering after acquiring the rights to England’s elite Women’s Super League (WSL) for the current 2025-26 season.

The deal will see Sportdigital showcasing at least three live WSL games per week via its pay-TV Sportdigital1+ channel, beginning with the September 27 showdown between Arsenal and Aston Villa.

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These games will come with German-language commentary on the service. 

In addition to the top-tier WSL, through the deal, Sportdigital also gains rights to the secondary WSL 2 division and the Women’s League Cup knockout tournament.

The WSL currently boasts several top German players, including national team regulars such as Chelsea’s Sjoeke Nüsken, and Manchester City pair Sydney Lohmann and Rebecca Knaak.

Speaking on the new rights partnership, Sportdigital managing director Gisbert Wundram commented: “The [2025] European Championship in Switzerland has demonstrated the importance and quality of women’s football. Therefore, we are very pleased to be able to broadcast the best women’s football league at Sportdigital in the future and thus to inspire new fans and target groups for women’s football.”

Indeed, the 2025 women’s Euros performed well across the continent, and Germany was no exception. Despite the result ending in defeat, Germany’s semi-final match against Spain drew an average audience of 14.2 million on public-service network ZDF, equating to a nationwide viewership share of 57.6%.

The match became the second most-watched women’s soccer fixture on German TV ever, falling just short of the 17.9 million that watched Germany’s defeat by England in the final of the 2022 edition of the same tournament.

Interest in this year’s Women’s Euros, hosted in neighboring Switzerland, was high in Germany, even for games not involving the German national team, with England’s win in the other semi-final fixture attracting 7.09 million average viewers in the German market.

Notably, Germany is one of the bidders interested in hosting the 2029 Women’s European Championship.

The addition of the WSL bolsters a strong soccer rights portfolio for Sportdigital, one that also includes top-flight men’s competitions such as the Brazilian Serie A, Saudi Pro League, Dutch Eredivisie, Polish Ekstraklasa, and more.

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