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MoT marks collaboration to promote Indian destinations with Netflix
As part of the collaboration, MoT and Netflix will work together to identify how travel destinations can be meaningfully integrated into the streaming giant’s India’s original storylines, ensuring creative alignment and tourism promotion.
Monika Shergill, Vice President, Content, Netflix India shared, “Through this partnership with the Ministry of Tourism, we’re not just reaffirming our commitment, we’re celebrating the very soul of India, its diversity, its people, and its voices. Together, we hope to create more opportunities for local talent and communities to thrive, and to share the magic of India with the world.”
Netflix has filmed in over 100 cities across 23 states, representing the most extensive filming footprint of any international streaming platform.
This is Netflix’s first partnership with a tourism governing body in South Asia, following its collaboration with tourism boards and government agencies in several countries, including France, Indonesia, Korea, Thailand, Spain, Brazil and Greece.
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