OPPO India Launches ‘VishwasKaDeep’ Diwali Campaign with Festive Offers | Technology News

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OPPO India has introduced its new Diwali campaign, #VishwasKaDeep, celebrating themes of trust and hope. The campaign features a heartwarming brand film showcasing Diwali traditions across India, along with a microsite where users can create personalised AI-powered Diwali postcards.

OPPO India Launches ‘VishwasKaDeep’ Diwali Campaign with Festive Offers | Image Credit: Oppo India (YouTube)

Key Highlights

• OPPO India’s #VishwasKaDeep Diwali campaign includes a brand film showcasing diverse Diwali traditions across India.
• The interactive microsite enables users to create personalised AI-powered Diwali postcards.
• Festive offers include no-cost EMIs, zero down payments, instant cashback, and a chance to win ₹10 lakh through the exclusive raffle.

New Delhi: As the festive season approaches, OPPO India has launched an exciting Diwali campaign, #VishwasKaDeep, to celebrate the themes of trust and hope. The campaign brings a unique blend of tradition and technology, with a special focus on cultural diversity and user engagement. Through an immersive brand film and interactive microsite, OPPO India aims to bring people together in the spirit of Diwali, while also offering irresistible deals on their latest smartphone models.

The #VishwasKaDeep campaign highlights diverse Diwali traditions across the country through a heartwarming brand film. Available on YouTube, Instagram, OTT platforms, and cinemas, the film takes viewers on a cultural journey, beginning in Rajasthan, showcasing vibrant Diwali festivities. It then moves to Himachal Pradesh, where the lesser-known Budhi Diwali tradition is celebrated, and concludes in Goa with the colourful Narak Chaturdashi festival.

This visual narrative captures the essence of Diwali celebrations across various states, reinforcing OPPO’s message of trust and community. The film reflects how Diwali’s light of hope unites people, despite the geographical and cultural differences.

Personalised Diwali Postcards for a Festive Touch

In addition to the brand film, OPPO has introduced an interactive microsite that allows users to explore Diwali traditions from different Indian states. This platform offers a creative way to engage with the festivities by enabling users to design AI-powered personalised Diwali postcards. These customised greetings can be shared with friends and family, adding a personal touch to Diwali wishes during the season of lights.

According to Karan Dua, Head of Brand Marketing at OPPO India, “With #VishwasKaDeep, we aim to celebrate the cultural essence of Diwali and the light of trust that unites families and communities. Our interactive microsite allows users to engage with Diwali traditions and create festive postcards.”

Pay 0, Worry 0, Win Rs 10 Lakh Festive Offer

OPPO India is also offering a grand festive sale titled ‘Pay 0, Worry 0, Win ₹10 Lakh,’ aimed at making their smartphones more affordable during the Diwali season. These deals include no-cost EMI plans of up to 12 months, low-cost EMI options for 18 to 24 months, and zero processing fees for select tenures with leading financial partners. Instant cashback of 10% is available on transactions using select bank cards, making the purchase process even more rewarding.

Additionally, customers who purchase OPPO smartphones before 7th November 2024 will be eligible to participate in the ‘My OPPO Exclusive Raffle,’ where they stand a chance to win cash prizes and OPPO products. Fixed EMI schemes starting as low as ₹1,999 are available on selected models, offering flexibility for consumers across various budgets.

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