Amazon Sees 2025 Expansion of Prime Video Ads to Brazil, India, Japan

Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in 2025 in Brazil, India, Japan, the Netherlands, and New Zealand.

The company unveiled its plans Tuesday at an industry conference it organized.  Prime Video ads are already made available in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, U.K. and the U.S. All regions also offer customers the choice of an ad-free option, typically for an extra fee.

“We’re excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favorite titles, and live sports in 2025,” said Alan Moss, vice president of global ad sales at Amazon Ads, in a prepared statement. “Since we introduced Prime Video ads earlier this year, we have been able to help brands and advertisers achieve full-funnel business results thanks to the differentiated value we offer across our premium content, reach, first-party signals, and innovative ad tech.”

The announcement signals the growing importance of global ad sales to stand-alone streamers like Amazon and Netflix. Both streamers have in the last two years gotten into the business of selling commercials to offset the costs of content production, and need global reach to gather a larger potential group of consumer impressions necessary to lure big advertisers like Procter & Gamble, Unilever or General Motors, among others. Large advertisers crave programming that can draw large, simultaneous audiences, which allows them to make a pitch for a product or service to many consumers at once.

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