Raveena Tandon Stars in Ghodawat Consumer’s latest ad, Marketing & Advertising News, ET BrandEquity

Ghodawat Consumer, the FMCG company from the Sanjay Ghodawat Group, has launched a new campaign for Star Refined Oil, Starring actress Raveena Tandon. Timed for the festive season, the campaign, titled “Barso Ka Bharosa – Ab Nayi Pehchan Ke Sath” aims to connect with consumers and reinforce the brand’s dedication to quality.

The campaign features a brand refresh with a new logo and packaging design that intends to enhance its premium appeal. A company statement said that the brand “has established a solid presence in key regions, including Kolhapur, Sangli, Ichalkaranji, Ratnagiri, Sindhudurg, Satara, Belgaum, Hubballi, Dharwad, Nashik, Pune and Mumbai”.

Salloni Ghodawat, director, Ghodawat Consumer, emphasised the campaign’s goal by stating, “With our refreshed identity, we aim to connect deeply with families across India. It’s a trusted partner in every kitchen, ensuring delicious and pure meals. We are focused on making Star a regional champion in the next five years.”

Shubham Shukla, marketing head at Ghodawat Consumer added, “Our overall strategy allocates 20 per cent of our marketing budget for creative production and 80 per cent for platform distribution. Out of that, 60 per cent will be dedicated to brand-building initiatives to foster long-term consumer relationships, while 40 per cent will focus on sales promotions. Partnering with Raveena brings a fresh perspective to Star Refined Oil and her authenticity will strengthen our brand equity.”

The Star Refined Oil campaign incorporates a comprehensive multi-channel approach aimed at maximising reach and engagement across various platforms. Engaging commercials featuring Raveena’s personal cooking experiences will air on TV and YouTube, while social media platforms like Instagram and Facebook will showcase interactive content, including live cooking sessions and user-generated contests to enhance community engagement. Targeted ads in regional magazines, alongside strategic hoardings in high-traffic areas, will further boost brand visibility.

Watch the film here:

• Published On Oct 15, 2024 at 09:58 PM IST

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