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Booking.com, in partnership with Accenture, has released the second edition of its annual report, How India Travels 2024 – The Inbound Edit, which projects inbound travel to India to surpass 2019 levels by 2025 due to improved infrastructure, new source markets, and rising tourism expenditure.
Speaking at a press conference on report findings on October 9, Santosh Kumar, country head, Indian subcontinent & Indonesia at Booking.com, said India’s infrastructure improvements are enhancing the overall travel experience for international visitors.
Kumar:India’s source markets are evolving, presenting a valuable opportunity to diversify and expand its inbound tourism
“In 2019, India recorded 10.9 million inbound tourist arrivals. We estimate that this year, international tourist arrivals will approach 10.1 million. India will surpass 2019 inbound numbers by 2025,” he remarked.
Earlier, countries like China, Bangladesh and Canada led in terms of searches on Booking.com for travel to India. However, this year, Australia, Italy and the Netherlands are among new markets that have entered in the top 10 source markets by searches.
“We are also observing increased search interest from Central Asia for travel to India, driven by improved direct connectivity. This indicates that India’s source markets are evolving, presenting a valuable opportunity to diversify and expand its inbound tourism,” added Kumar.
Quoting statistics from the ministry of tourism, Booking.com highlighted foreign exchange earnings from tourism have increased, reaching US$15.3 billion in the first half of 2024, a 17.6 per cent increase from 2023 and a 5.5 per cent jump from 2019.
“Across the Asia-Pacific region, India is among the leaders in the recovery of tourism spending, nearing pre-pandemic levels. While we have not fully bounced back yet, 94 per cent of inbound tourism spending has returned to pre-pandemic figures. In comparison, countries like Thailand, Japan, and Indonesia are still trailing behind in terms of tourism spending recovery,” said Kumar.
The study was conducted with a sample of 2,000 adult respondents across 19 countries and territories who intend to travel to India in the next 12-24 months.
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