Rahul Dravid signify’s a new dawn in latest ad, Marketing & Advertising News, ET BrandEquity

Signify has unveiled its new television commercial (TVC) starring their brand ambassador, the Indian cricket legend, Rahul Dravid. The campaign highlights Signify’s commitment to innovation, leadership excellence, tradition, festivities and the partnership with Rahul Dravid who seamlessly embodies the same spirit.

Focused on bringing in real life impact through the power of light, the TVC ‘Hum raaton mein sooraj ugaate hain’ showcases Rahul Dravid in various real-life scenarios, illuminating the lives of people across different walks of life. From illuminating a bustling rooftop party to guiding a young hockey player in a stadium to making roads brighter and safer at night, Dravid’s presence symbolises Signify’s dedication to bringing light and joy into every corner of life.

The entire TVC revolves around the themes of customer centricity, leadership, product excellence, safety, energy-efficiency and innovative lighting solutions. The campaign aims to inspire consumers to make choices that enhance their day-to-day lives through the power of light, contributing to a brighter and sustainable future.

Sumit Joshi, CEO and MD, Signify, Greater India, said, “With Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game and his ability to inspire millions resonate deeply with our brand values.”

Nikhil Gupta, head of marketing, strategy, govt. affairs and CSR – Signify, Greater India, said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting
solutions.”

“We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities,” he added.

The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film featuring Rahul Dravid are done by creative agency Hashtag Orange.

Watch the film here:

• Published On Oct 18, 2024 at 05:06 PM IST

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