Lewis Hamilton Joins Forces With Dior To Guest-Design A Sneaker

RACING STRIPES 

SEVEN-TIME FORMULA 1 WORLD CHAMPION AND STYLE ICON LEWIS HAMILTON JOINED FORCES WITH DIOR TO GUEST-DESIGN THE ULTIMATE SNEAKER — THE B44 BLADE.

We had the incredibly rare opportunity to experience what it is technically like to walk a mile in Lewis Hamilton’s Dior B44 Blade sneakers, which are part of his extensive collection with Dior, the Lifestyle Capsule. Hamilton collaborated with artistic director Kim Jones and the Dior ateliers to create a capsule that is centered around skiing and snowboarding. The collection balances the power and exhilaration of outdoor culture with the finesse of French and global savoir-faire, redefining the boundaries of performance, excellence, and sustainability.

The standout piece is the B44 Blade, a new sneaker silhouette designed with a sporty, retro-futuristic aesthetic in four colorways. The shoes feature microfiber and canvas insets, highlighted by the signature “Dior” logo on the upper, heel, and side. The sole has a contrasting blade inspired by the running world, which gives the model its name.

With sustainability at the forefront of the sneaker’s savoir-faire, the shoes from the Dior ateliers blend traditional craftsmanship with technical innovation. Leather is replaced with modern materials, preserving the brand’s heritage while embracing contemporary advancements.

“Our values and ideas are aligned, making it easy to bring a creative collection infused with our shared life experiences. We focused on conscious choices and on pushing boundaries with each piece while merging inspiration from my roots in Africa. Drawing inspiration from their fabrics and their belief in natural materials, as well as their vibrant colors and powerful energy has been so empowering,” Lewis Hamilton explains. “I hope people everywhere feel good in these pieces we designed so carefully.”

PHOTOGRAPHY FEDERICA LIVIA GIANGREGORIO

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