Volkswagen takes off on a stylish adventure in new ad, ET BrandEquity

Volkswagen India has unveiled the latest chapter of its ‘Styled to Wander’ campaign, introducing the recently launched Volkswagen Virtus GT Line. The campaign, building on the success of the Taigun GT Line launch, showcases the sporty and stylish ambitions of the Virtus GT Line.

Volkswagen’s ongoing efforts aim to make the GT badge more accessible while highlighting the Virtus as a sedan that melds urban elegance with sporty driving dynamics. The ‘Styled to Wander’ campaign emphasises the Virtus GT Line’s style, performance and spirit of adventure. This new chapter brings a fresh perspective, featuring a carefree city exploration by a mother, in contrast to the father-daughter bonding trip shown in the Taigun GT Line film. The core theme of the campaign remains consistent, focusing on the urban elegance and sporty enhancements of the Virtus GT Line.

Watch the film here:
Ashish Gupta, brand director, Volkswagen Passenger Cars India, said, “The Virtus GT Line represents the next step in Volkswagen’s commitment to delivering exhilarating performance with unmatched style. Through the campaign we aim to bring the thrill and sophistication of our GT Line closer to more customers, while showcasing the versatility of the Virtus as a sedan that effortlessly blends urban elegance with sporty driving dynamics. With this latest chapter, we celebrate a broader, more inclusive expression of wanderlust—one that is every bit as bold and adventurous as the cars we build.”The introduction of the Virtus GT Line within this campaign is aimed at broadening the appeal of Volkswagen’s GT Line offerings, further engaging customers who seek sporty aesthetics and performance in a sedan package.

• Published On Oct 19, 2024 at 10:20 AM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

• Get Realtime updates
• Save your favourite articles

Scan to download App