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Manappuram Finance, one of India’s leading gold loan providers, has launched an ad campaign titled “Spread Happiness” for Diwali, promoting the quick and easy gold loan services the company offers. This campaign aims to raise awareness and acceptance of gold loans across India and is available in eight languages on various social media platforms.
The ad focuses on the simplicity and speed with which one can secure a gold loan through Manappuram Finance. The storyline begins in a rural government office and depicts a government employee who quickly arranges finances for his daughter’s education using Manappuram’s gold loan service. The advertisement highlights a moment of joy during Diwali when the father learns that his daughter has become a pilot. In his celebration, he shares sweets with the staff at the Manappuram gold loan branch, expressing his gratitude for their assistance in securing the necessary funds for his daughter’s education.
VP Nandakumar, managing director and CEO of Manappuram Finance, spoke about the campaign, emphasising the company’s commitment to providing innovative solutions with their gold loan services. “Gold is a valuable asset during emergencies, holding significance in all of our lives,” he said.
The advertisement aims to demonstrate the efficiency and user-friendliness of using Manappuram’s gold loans, depicting real-life scenarios where individuals can benefit swiftly and effectively. This campaign seeks to build trust and familiarity among potential customers, showing how gold loans can be a practical financial solution during important life events. Through simple and relatable storytelling, Manappuram Finance hopes to increase its outreach and assist more customers in making the most of their assets.
Watch the film here:
- Published On Oct 24, 2024 at 12:44 PM IST
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