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The first group of the Live Music Lab in Joburg graduated, now Cape Town’s next.
THE Live Music Lab is ready to equip women with all the skills they need to be successful in the music industry.
The new initiative by Bassline and the French Institute of South Africa (IFAS) is looking for 15 people, consisting of 10 women and five men, to join and learn about the industry.
This was inspired by statistics that show there are few women in the industry, and they wanted to change that.
The managing director of The Live Music Lab, Brad Holmes, spoke to Daily Sun about the initiative and what they’ve been doing.
“Live Music Lab is a short course in the music business which is funded by IFAS and is produced by Bassline. Why we’re doing it is because there’s a massive growth in the music industry and the objective is to make sure that everything behind the artists works well. We want to make sure they have people who are trained to work with them. We believe that’s very important,” he said.
They’ve done the project in Joburg, now they’re looking for students in Cape Town. Entries will close on Friday, 6 September.
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“Our objective is to go for underprivileged South Africans. We go for people who studied hard at matric and couldn’t further their education in tertiary. The big thing is having a passion for the music industry and wanting to learn about it.
“We put them through 57 hours of curriculum divided into modules. The focus is ‘everything behind the artist’. The main reason is because of the importance of creating employment as South Africans,” Brad said.
They’re looking for young people.
“Interested people must go to the Bassline website and read through a page that will give them a good idea of what this is about. We need people between 18 to 25 years old. We’re looking for young women and the reason is because it’s a male-dominated industry and that is a directive from the French Institute of South Africa.
“We give them a travel stipend because a lot of them can’t afford that. And then we have food stipends so they can have lunch. At the end of every day, they’ve got an hour to jot down what they’ve learnt for the day and present what they learnt. They then tell us what they want to do,” he said.
Their next stop after Cape Town is Maseru in Lesotho and Blantyre in Malawi.
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