JSW MG Motor India appoints 82.5 Communications for new marketing campaign, ET BrandEquity

Representative Image82.5 Communications, part of the Ogilvy group, has been named the new creative partner for JSW MG Motor India’s upcoming campaign. The campaign is aimed at enhancing the visibility and customer engagement of their latest product across various media platforms. This partnership aligns with JSW MG Motor India’s vision to remain at the forefront of the automotive industry by showcasing their forward-thinking approach to mobility, technologies and connected cars through innovative marketing strategies.

The collaboration between JSW MG Motor India and 82.5 Communications is set to bring new and compelling strategies that resonate with the brand’s ethos and attract a diverse audience. This partnership is a step towards creating impactful, creative and memorable brand experiences for JSW MG Motor India’s customers.

Udit Malhotra, head of marketing at JSW MG Motor India, expressed enthusiasm about the new partnership. He stated, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers.”

Anuraag Khandelwal, chief creative officer at 82.5 Communications India, shared his enthusiasm, saying, “I’m stoked to join forces with JSW MG, the legendary British motoring brand that’s been fueling adrenaline junkies since a 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style and sheer driving pleasure. More of the same spirit is now seen in their hatchbacks, sedans and SUVs. At 82.5, we’re buckled up and raring to collaborate, innovate, and shift communication into high gear!”

Chandana Agarwal, president, North and East, 82.5 Communications, said, “This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering them as they grow in the country, creating impactful work that resonates with their legacy and drive future growth together. ”

This new partnership signifies a promising collaboration between the two entities, poised to breathe new energy into JSW MG Motor India’s marketing campaigns by leveraging the creative expertise of 82.5 Communications. The campaign will span digital, social, and traditional platforms, ensuring wide-reaching engagement with potential customers.

• Published On Oct 29, 2024 at 08:30 PM IST

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