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Amazon Web Services (AWS) has selected seven Indian startups for its global generative AI accelerator program. These startups — Convrse, House of Models, Neural Garage, Orbo.ai, Phot.ai, Unscript AI and Zocket — are among the 80 global companies chosen for their innovative use of AI and their potential for international growth.
This is the highest representation from a single country in the Asia-Pacific region for the program, which is part of AWS’s $230-million commitment to accelerate global application development using AI technologies. These startups will also have the opportunity to showcase their solutions at AWS’s re:Invent event in Las Vegas.
The program provides selected companies with up to $1 million each in AWS credits, which can be used across a suite of AWS technologies including AWS compute, storage, and database services. Participants also gain access to AWS Trainium and AWS Inferentia2, energy-efficient AI chips that offer high performance at low costs, and Amazon SageMaker for building and training AI models.
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Amitabh Nagpal, head of startup business development at AWS India, said: “The selected startups are at the forefront of tapping into the transformative potential of generative AI to build innovative solutions that address complex challenges not just in India, but globally.”
The Indian startups selected for the program offer a range of AI solutions across various industries. Convrse optimizes complex 3D objects to make them web or real-time ready, while House of Models leverages AI to generate digital content for brands, including images, videos, and product descriptions. Neural Garage enhances film and broadcasting experiences by using AI to synchronize actors’ lips with dubbed audio.
Meanwhile, Orbo.ai provides hyper-personalization and contextual search solutions for the beauty and personal care sectors. Phot.ai offers a comprehensive platform that simplifies photo editing and graphic design for e-commerce applications. Unscript AI creates studio-quality videos featuring real or virtual actors, eliminating the need for physical shoots.
Lastly, Zocket employs generative AI to streamline digital advertising through enhanced ad creation, targeting, and analytics, facilitating efficient campaign management for businesses of all sizes.
The program also includes mentorship and educational resources to further enhance the startups’ deployment of AI and machine learning technologies. Additionally, NVIDIA, as a presenting partner, provides technology and technical sessions to support the startups’ development efforts.
The growth of AI in India is further underscored by recent industry data. According to PitchBook Data, Inc, AI and machine learning companies in India have raised over $82 billion in investments in 2024 alone. However, with only 35% of generative AI companies maintaining offices outside their headquarters country, the global expansion of these enterprises presents a significant opportunity for growth.
Brendan Burke, Senior Analyst at Emerging Technology Research, PitchBook, said: “Asia-Pacific-based generative AI companies have raised over $2.5 billion in 2024, more than the prior three years combined. Developers and startups are seizing the opportunity to train custom models based on unique cultural and linguistic data, paving the way for specialized applications across various domains.
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