Dazzling ads and Diwali deals: Brands go all out to shine this festive season! – Brand Wagon News

India celebrates festivities throughout the year, but this time of the year, feels different. The season that begins with Onam, goes onto Navratri or Durga Puja, flows through Diwali, and concludes with Bhaidooj fills markets with vibrant energy. It’s the time when people indulge in a little extra shopping. To make the most of this festive spirit, brands and businesses pull out all the stops to capture consumers’ attention and drive up sales. Besides offering products and services that align with seasonal trends and consumer demands, a strong, engaging, and creative marketing and advertising strategy proves essential. Brands get inventive—some opt for humour, others raise social awareness, and many position their products and services as the must-haves of the festive season.“This Diwali, brands are bringing their A-game in creativity and connection. While some have gone for humour-led content that makes people laugh, others are keeping a sentimental touch that hits home. Each brand has its own unique voice, and as always, the festive campaigns are bursting with creativity across social media, OOH, and digital channels. It’s exciting to see so many fresh, engaging takes on what Diwali means to people today,” Nalin Jain, CMO, Godrej Capital, told BrandWagon Online.

Festive spending in urban India is estimated at around Rs 1.85 lakh crore, or $22 billion, according to a survey by community social media platform LocalCircles. The survey indicates that one in two Indian households expects to spend over Rs 10,000 during the festive season. Additionally, only 13% of respondents plan to shop online, while 70% prefer physical stores and markets over e-commerce platforms.

BrandWagon Online takes a look at some of this year’s Diwali campaigns. This listicle does not imply any campaign is better than another; it simply showcases a variety of creative efforts this festive season.

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Motilal Oswal AMC – #MeriTarafSe

In a world often driven by numbers, Motilal Oswal aims to lean into the warmth of family ties with its #MeriTarafSe campaign. The ad features a father-son duo, blending finance with familial aspirations. The aim? To position the brand as financial advisors and custodians of family values and legacies, where every investment seems like a stepping stone toward shared dreams.

Inorbit Malls – ‘Bade Dilwali Diwali’

Forget just discounts; Inorbit Malls aims for an experience that feels like a grand celebration. Its ‘Bade Dilwali Diwali’ campaign transforms malls into community hubs with festive installations and social media contests. It’s a strategy that emphasises inclusivity and togetherness, reminding shoppers that the real joy of Diwali lies in shared experiences, not just sales.

LTF – Sapno Wali Diwali

LTF takes a visionary approach, literally. With sapnowalidiwali.com, users can visualise their Diwali dreams through personalised images. The campaign positions Diwali as a time for not just celebration but also for setting goals and aspirations for the future. It’s an intriguing blend of technology and tradition, tapping into the youthful desire for progress while staying rooted in the festival spirit.

Bumble – ‘Shared Responsibilities’

Bumble flips the script on typical festival ads with a humorous take on cooking—yes, even pineapple kheer! The campaign isn’t just about festive cooking; it aims to promote equality in relationships with a light-hearted jab at traditional gender roles. It cleverly nudges audiences toward a more balanced perspective, proving that even amidst the chaos of festival prep, humour can foster meaningful conversations.

Jindal Stainless – #SwitchToStainless

Jindal Stainless takes a bold stance with its campaign advocating for sustainability. By promoting reusable stainless steel over single-use plastics, they’re not just selling products; they’re aiming to sell a lifestyle change. It’s a timely reminder that Diwali can shine brightly while also being environmentally conscious, encouraging consumers to reflect on their choices during this celebration of light.

HDFC ERGO – ‘Shubh Diwali, Surakshit Diwali’

In a country where fireworks are a staple of celebration, HDFC ERGO takes a different route by focusing on safety. Its campaign encourages families to prioritise protection during the festivities. It’s a refreshing approach that reminds us that amid the celebrations, looking after what matters most is a worthy tradition in itself.

Upstox – ‘Iss Diwali, Kuch Naya’

Upstox brings a modern twist to the age-old customs of Diwali with the idea of Muhurat trading. This campaign encourages families to integrate investing into their festivities, showcasing how traditional practices can adapt to new financial realities. It’s a savvy approach that resonates with the younger generation, blending legacy with innovation.

Ecom Express – ‘Hume Cliché Diwali Ad Banana Nahi Aata’

Ecom Express takes a self-aware jab at the standard Diwali ads with their witty campaign. By embracing humour and poking fun at the typical tropes, it positions itself as relatable and in tune with the audience’s sentiments. This lighthearted approach not only entertains but also establishes a unique brand personality.

Ideal Insurance – ‘Home Secure Means Life Double Secure’

Ideal Insurance uses storytelling to emphasise the importance of safeguarding family legacies. The imagery of a father passing the keys to his daughter encapsulates the emotional weight of home and security during Diwali. It aims to give a reminder that while we celebrate, protecting our family and their future should always be top of mind.

GM Modular – ‘Pyaar Ki Roshni’

In a campaign that resonates with simplicity, GM Modular captures the essence of Diwali through a touching father-son moment. By showcasing the joy of creating Rangoli together, the campaign reinforces the idea that true Diwali magic lies in small, meaningful gestures. 

Fortune Foods – #DiwaliKaFortune

Fortune Foods embraces technology with its AR filter campaign, allowing users to visualise festive dishes while crafting personalised wish cards. This innovative approach merges tradition with digital creativity, appealing to a tech-savvy audience eager to celebrate the warmth of home-cooked meals.

The campaigns of 2024 demonstrate how brands are evolving to meet the changing mindsets of consumers. By blending humour, heart, and a sense of responsibility, these companies are making Diwali relevant for today’s audiences. As we navigate the complexities of modern celebrations, the stories brands tell during this festive season reflect not just their values, but also the shared aspirations of a diverse consumer base. In a marketplace overflowing with options, those that resonate deeply with their audiences will surely light up this Diwali.

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