Geki, the Korean dry ramen brand in India, has launched a new campaign titled “K for Krazy. K for Korean.” as it continues to grow its presence since entering the market in 2021.
Known for its bold flavors, fiery chili oil mix, Geki has built a following among spice enthusiasts and fans of Korean culture across India. The campaign, conceptualized by FCB Ulka, Bangalore, aims to amplify the brand’s vibrant personality through a series of three films.
advertisement
At the core of the campaign is the theme that, no matter how long couples have been together, they are always discovering new sides to each other—with each revelation accompanied by a Geki-inspired twist.
Each film is tailored to connect with a distinct audience mindset.
advertisement
- K-Noobs: First-timers taking their first bite into the K-world.
- Taste Seekers: Adventurous foodies hungry for bold, new experiences.
- Spicy Lovers: Heat junkies who live for the thrill of spice.
“With the Korean ramen category expanding rapidly, our focus was to reinforce Geki’s leadership and create a strong brand moment across audiences,” said Daisuke Okabayashi – Marketing Director, Nissin.
“Each of the three films has been meticulously crafted to resonate with diverse audiences, showcasing our dedication to understanding and meeting the unique preferences of our consumers. We believe these films will not only entertain but also foster a deeper connection with the Geki brand.”
Retasha Lewis, Deputy General Manager Marketing, Nissin, added, “The launch of the new films marks a significant milestone in our marketing strategy. By targeting different segments of our audience, we aim to highlight the versatility of our products while delivering compelling narratives. We are excited to see how they will inspire and connect with viewers across the board.”
“This campaign is our way of celebrating that K-crazy energy, with films that are as unexpected and fun as the product itself,” said Suchitra Gahlot, NCD, FCB Ulka.
Credits
FCB Ulka
Agency: FCB Ulka
Brand: Geki
Group CEO, FCB India & South Asia: Dheeraj Sinha
Chief Executive Officer: Kulvinder Ahluwalia
President & Head of Office (Bengaluru): M. Damodaran
National Creative Director: Suchitra Gahlot
Account Management Team: Ameya Lokhande, Ankan Roy, Saheli Basu
Creative Team: Abhiramasingan M, Divya Joseph, Sharang Agashe
Brand Team: Daisuke Okabayashi (Marketing Director) Retasha Lewis (DGM – Marketing), Varun Oberoi (VP – Corporate Communication)
456 Studios
Production House: 456 Studios
Director of Production & Head of 456 Studios: Aanandita Banerjee
Director: Nikhil George
Senior Producer: Gurjyot Singh
DOP: Nagaraj Rathinam
Associate Producer: Vrutika Jetwa
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
