Broadway’s first flagship store opens in New Delhi

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Under the venture development business Think 9, entrepreneur Vivek Biyani has launched the first flagship store for his experiential commerce idea, “Broadway,” in New Delhi.

Situated at Ambience Mall, Vasant Kunj, the store occupies 25,000 square feet and features over 115 new-age brands in areas such as wellness, personal care, fashion, lifestyle, and beauty.

Broadway intends to expand its footprint even more by launching two new locations in Hyderabad early in 2025 and in Mumbai the following month.

In a statement following the launch, Vivek Biyani stated, “Experiential commerce is central to Broadway’s vision. At Broadway, our goal is to develop an ecosystem that, for digital natives, resembles the online world. We want to provide a more straightforward approach that enables digital-first companies to make a real impact and engage with customers more deeply.”

Broadway wants to close the gap between digital-first brands and offline customer experiences by using content, creators, and commerce through its experiential commerce model.

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