Watch: Apple’s first Macintosh ad starring Samir Soni goes viral. Nostalgic fans say ‘technology has come a long way’

As Apple prepares for the highly anticipated launch of the iPhone 16 series, a blast from the past has captured the internet’s attention. A rare 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni has resurfaced online and quickly gone viral, sparking a wave of nostalgia among tech enthusiasts and fans of vintage advertising.

A Glimpse Back in Time

Shared on Instagram by the account TV1 INDIA, the ad has racked up over 8 lakh views. Set in a typical corporate office, the commercial shows a senior official from the head office asking a young Samir Soni to run a Windows disk on his PC. Calm and composed, Soni’s character confidently hands over his Apple Macintosh, demonstrating its compatibility with Windows software. The ad concludes with the tagline, “Does more, costs less, it’s that simple”—a bold statement from Apple during the 1990s.

The simplicity and subtle humor of the ad resonate with viewers across generations, reminding many of a time when Apple positioned itself as an affordable and innovative alternative to competitors.

Social Media Reactions

The viral clip has ignited a lively discussion on social media. Many users have taken to the comments section to share their thoughts. Armaan Shahid humorously observed, “Does more, costs less was the tagline previously; now it should be ‘costs more, does less!’” Akshay Sharma was surprised by the pricing strategy, commenting, “Costs less?? I had no idea they were competing on prices back then!”

Comparisons between past and present advertising styles have also emerged. Harish Sharma reflected, “Before, the ads were so sophisticated. Nowadays, what do they even make?” Tanya Sharma praised the actor’s youthful appearance, saying, “Young Sameer Soni looks so handsome.” Mukesh Patel noted the contrast in brand messaging, stating, “Back in the day when Apple said ‘costs less, does more’ and ACTUALLY MEANT IT.”

Other comments highlighted the evolution of technology and advertising. One user remarked, “Looking at this ad makes me realize technology has really come a long way,” while another quipped, “Kids from today thinking why the guy is carrying a save icon in his pocket?”

Apple iPhone 16 Launch

As the tech world buzzes with nostalgia, Apple is gearing up for the launch of its iPhone 16 series on September 9. The new lineup includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, each featuring distinct screen sizes, improved cameras, and a unified A18 chip. The iPhone 16 series promises enhanced AI capabilities, better battery life, and new buttons for improved functionality, setting the stage for a revolutionary smartphone experience.

This rediscovered ad not only revives fond memories but also highlights how far technology and advertising have come since the ’90s. As Apple continues to innovate, it’s clear that the past still has a significant impact on the present.

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