Revolutionising real estate marketing: Square One launches innovative software—Blackboxx Real and Blackboxx VR

Real estate marketing is about to get a serious upgrade! Square One, a leading pan-India real estate marketing agency, is set to redefine the industry with the launch of its groundbreaking software suites, Blackboxx Real and Blackboxx VR.

Leveraging over two decades of expertise in crafting sensational 3Ds, walkthroughs, 360° advertising, branding, and other immersive experiences for realtors, Square One is expanding its reach beyond its strongholds in Pune, Hyderabad, Bengaluru, and Chennai to captivate both national and global audiences. They are shifting gears to reach a much wider audience with the release of these two new software platforms, driven and propelled by top-of-the-line hardware and cutting-edge technology.

Vikas Poddar, Founder and Director, Square One said: “As the real estate industry matures into higher price brackets of mid- to high-end luxury homes, buyers are becoming increasingly picky, posing challenges for sales teams. Blackboxx Real and Blackboxx VR are the ideal solutions to captivate these buyers, address their questions, and close deals effectively.”

Blackboxx Real: A bespoke and interactive 3D application.
Blackboxx Real is cutting-edge 3D marketing and presentation software designed to transform the way properties are exhibited and sold. It offers sales professionals an engaging and dynamic way to present projects through bespoke touch-and-feel 3D interactions.

With its ability to create stunning photorealistic 3D visuals and custom-branded property tours and control the narrative through interactive elements such as simulations of light conditions, virtual tours of the building, and proximity estimations around the project, it delivers unforgettable offline sales experiences.

This innovative solution maximises outreach and offers interactive marketing applications designed for multi-touch displays and video walls. These applications enhance engagement and present properties in a dynamic yet user-friendly manner. This tool creates a realistic 3D environment that allows potential buyers to explore and experience every detail, providing a fully immersive and interactive experience.
ET SpotlightSayantan Gupta, Director, Square One said “Interactive real-time 3D technology has advanced significantly in recent years, with graphics cards becoming more powerful than ever due to the emergence of AI. For Blackboxx Real, we have harnessed the capabilities of top-end graphic hardware to provide an unparalleled real-time visualisation experience.”
ET SpotlightBlackboxx VR: An online VR experience platform.

Taking immersive powers to new heights, Blackboxx VR offers unrestricted online access to fully customisable 3D property experiences. Compatible with smartphones and VR headsets, this software ensures maximum reach and engagement anytime, anywhere. With a definitive and realistic experience on the go, this software suite allows customers to understand what’s being offered through 360-degree panoramas and navigational tools.
ET SpotlightTogether, Blackboxx Real and Blackboxx VR deliver detailed property information, personalised experiences, and seamless cross-device integration. Square One has managed to pack a punch with these platforms, offering features like detailed property information, customisable experiences, and seamless integration across devices.

“Blackboxx Real and Blackboxx VR are poised to offer customers something unique. By providing an interactive and integrated 3D real estate experience, these technologies create full immersion for the viewer. This level of engagement is likely to build an emotional connection, helping customers feel more inclined to choose their future home,” said Nishant Mehta, Director, Square One.

Square One’s Blackboxx suite is more than just software; it is a game-changer redefining the future of real estate marketing. The experience it offers is best-in-class, meticulously tailored to meet unique demands. It opens up exciting real estate marketing opportunities, now at the user’s fingertips, ready to unfold.

Square One was founded in the year 2003 by directors Nishant Mehta, Vikas Poddar, and Sayantan Gupta. To see more of their trailblazing works and case studies, click here.

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