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Katrina Kaif celebrates ‘Kalyan Muhurat’ in new ad, Marketing & Advertising News, ET BrandEquity
Katrina Kaif in Kalyan Jewellers’ new campaignKalyan Jewellers, one of India’s jewellery brands, has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
The wedding season is underway worldwide, providing every bride the opportunity to embrace her individuality at the “Kalyan Muhurat”. Just as every gem has a unique cut, this campaign celebrates everything that makes each bride special. A woman on her wedding day embodies a spectrum of emotions, and during such moments, the presence of a supportive friend becomes invaluable. This friend serves as an advocate, emotional support, cheerleader, and confidant, the company stated in a press release.
In the campaign, Kaif portrays the role of a close friend to a young bride about to embark on her marital journey with grace and happiness. Kaif’s protective affection complements the bride’s youthful exuberance.
The campaign gently guides the audience through Kaif’s subtle gestures to honour her friend’s sense of individuality beyond societal expectations of traditional grace and panache. A wedding is also about embracing one’s truest self and cherishing the moment.
Central to this celebration is the “Kalyan Muhurat,” or the auspicious time for festivities. Kalyan Jewellers embraces the significance of every “Muhurat,” offering wedding collections tailored for every bride.
The campaign brings to the fore Kalyan Jewellers’ bridal collection, featuring meticulously crafted pieces that blend traditional artistry with contemporary designs.
The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across various platforms, including television and social media.
- Published On Jan 18, 2025 at 04:00 PM IST
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