Ad of the Day: Gucci marks Lunar New Year with heartwarming film

Created by the luxury brand’s in-house team, the spot puts connection at the forefront to celebrate the Year of the Snake.

Ni Ni and Xiao Zhan star in Gucci’s Lunar New Year film that puts homecoming moments and lasting connections front and center, with subtle nods to the snake emblem.

Throughout the film, viewers see two families glimpsing each other through a shared window over the years. It’s a nod to the subtle traditions and rituals that remain over time, with some fabulous attire on show, too.

With the Year of the Snake starting on January 29, Gucci is leaning into the motif in its advertising and collections, including updates GG accessories.

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Credits

Creative director: Sabato De Sarno

Artistic director: Riccardo Zanola

Talent: Ni Ni, Xiao Zhan

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