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IN FULL SWING: With more and more young people hitting the links, it’s only natural that luxury brands are paying closer attention to golf.
Dior is launching a capsule collection dedicated to the sport, set to land in stores on April 3 alongside its pre-fall menswear collection. The line designed by Kim Jones, artistic director of men’s collections, is “a fascinating dialogue between the Parisian and New York aesthetics of the early ’80s,” the brand said in a statement Tuesday.
It comes on the heels of Louis Vuitton’s collaboration with Tyler, the Creator, who has made golfing gear a cornerstone of his own streetwear brand, Golf Wang, and its high-end offshoot, Golf le Fleur.
A look from the Dior golf capsule collection.
Courtesy of Dior
Dior’s take skews preppy, with items such as polo shirts and V-neck sweaters worn with Bermuda shorts or pleated pants, and jackets and blazers in muted checks. More street-savvy items include a velour tracksuit, windbreakers with reflective stripes, and argyle knits incorporating the brand’s signature CD Diamond logo.
Alongside new two-tone versions of the Saddle, backpack and Hit the Road messenger bag styles, the collection features a logo-embossed black leather golf bag, while the label’s B33 sneaker comes in a check print vairation with a fringed tongue borrowed from traditional golfing shoes.
The golf equipment market worldwide is projected to generate revenues of $27 billion in 2025, according to market research firm Statista. The segment is expected to post a compound annual growth rate of 5.4 percent from 2025 to 2029, it said.
Vuitton and Dior are both owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which is cementing its presence in the sports sector through its recent sponsorship of the Paris Olympics and the Formula 1 championship, as well as partnerships with leading athletes.
British driver Lewis Hamilton appeared in his first Dior campaign wearing items from a lifestyle capsule collection heavy on ski wear.
A look from the Dior golf capsule collection.
Courtesy of Dior
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