LCI Influence Summit 2025: understanding the science of persuasion

The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional decision-making.

Details

• Date: February 6, 2025
• Time: 1.30-6.15pm
• Venue: Discovery Hall, University of Nicosia
• Format: Available in-person and online

Programme overview

Understanding Influence

Steve Martin, author and faculty member at Columbia Business School, examines contemporary research on influence effectiveness, addressing common misconceptions in professional persuasion techniques.

The Influence Equation

The summit introduces a scientific framework for developing influence strategies, focusing on the interaction between emotion, economics and evidence in decision-making processes.

Transformational Change

Dr Keith O’Brien presents insights on creating sustainable organisational change, drawing from case studies in technology and healthcare sectors. His session explores the transition from transactional influence to lasting behavioural transformation.

Trust-building in Professional Communications

The programme concludes with a joint session examining strategies for building trust while maintaining effectiveness in rapid-paced professional environments.

Featured speakers

Steve Martin

• Faculty member, Columbia Business School
• Author, “Yes! 50 Secrets from the Science of Persuasion”
• Specialist in behavioral science application

Dr Keith O’Brien

• Expert in persuasive technology
• Specialist in organisational behavior
• Researcher in practical behavioral change

About Life Changing Ideas 

Life Changing Ideas is a series of executive education events that brings contemporary and impactful concepts to business leaders through keynotes, masterclasses, workshops and summits. The series aims to provide executives with insights and tools for organisational success.

For more information and registration: www.unic.ac.cy/ideas/the-experience-summit-2025

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