Piyush Goyal lauds MasterChef for its innovative India-focused theme – Trending News

Union Minister of Commerce & Industry and Member of Parliament from North Mumbai, Piyush Goyal, has extended his support to MasterChef India’s latest initiative in collaboration with the Government of India. The upcoming season of the culinary show will be powered by the Geographical Indications (GI) of India, a step aimed at highlighting the nation’s rich culinary heritage. “MasterChef India Geographical Indications of India The real celebrities of taste!” Goyal said through a post on X (formerly Twitter). This partnership reflects an effort to blend popular culture with the promotion of unique, region-specific products that hold a GI tag, such as Darjeeling tea, Alphonso mangoes, and Mysore silk.

What Are GIs of India?

Geographical Indications (GIs) are marks used on products that have a specific geographical origin and possess qualities or a reputation due to that origin. These tags ensure legal protection for the producers of these items and help preserve the heritage of traditional knowledge. India boasts a rich collection of GI-tagged goods, ranging from handicrafts to agricultural products, and this collaboration with MasterChef India is seen as an innovative way to bring attention to them.

Celebrity MasterChef India

MasterChef India, a popular culinary competition, has captivated audiences for years by spotlighting amateur and professional chefs showcasing their cooking skills. In its latest season, the show is set to take a unique approach by integrating GI-tagged ingredients into its challenges and themes, offering contestants the chance to celebrate India’s diverse culinary treasures. Adding to the excitement, the celebrity edition of MasterChef India is slated to return in 2025, featuring a star-studded cast including television actors, influencers, and industry veterans. Confirmed participants include Tejasswi Prakash, Dipika Kakar, Gaurav Khanna, and others. Recently, contestants gathered to kick off the season with a festive celebration, complete with cake cutting and camaraderie. The highly anticipated show is set to premiere on Sony TV on 27 January, with episodes airing Monday to Friday at 8 PM. Viewers can also stream the show on SonyLIV.

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