Life insurer’s new campaign links parental values with financial planning

Private life insurer, HDFC Life in its latest campaign emphasises on how parental teachings serve as a guiding compass for children in an ever-changing world, helping them navigate uncertainties with confidence and integrity.

The heart of the campaign is a story of two brothers whose connection goes beyond appearances, rooted instead, in the shared values imparted by their parents. A simple moment of sibling camaraderie becomes an emotional reminder of the importance of instilling strong values and complementing them with financial planning for a secure future.

HDFC Life group head strategy & chief marketing officer, Vishal Subharwal said that parents play a pivotal role as their children’s first teachers and role models and the values they impart serve as a foundation that shapes children’s lives, guiding them with courage and integrity. “This campaign highlights how these values, when paired with financial preparedness; create a strong and lasting foundation for families,” he said.

The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide

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