Dua Lipa Is The Face Of The CHANEL 25 Handbag Campaign

Dua Lipa, the artistic icon of her generation, has taken on a new role as the face of CHANEL’s latest innovation, the CHANEL 25 handbag. The campaign, helmed by Grammy-nominated director Gordon von Steiner, captures the essence of the singer-songwriter’s vibrant energy in a New York setting, blending the city’s dynamic atmosphere with the creative flair of a music video.

Photo Credit: David Sims

In the campaign film, Dua Lipa is seen navigating through Manhattan’s bustling streets and into a photo studio, all while exuding joy and singing along to the ’90s anthem “She Drives Me Crazy” by Fine Young Cannibals. She explains her connection to the song, “I love that song. It’s such an anthem from the ‘90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music or film. I find it so inspiring.” This choice of music underscores the campaign’s theme of freedom, expression, and a rebellious, fun spirit that resonates with New York’s “stomp-your-feet” energy.

The CHANEL 25 handbag itself is a contemporary heir to CHANEL’s iconic lineage of bags, reimagining traditional elements like quilting, the interlaced chain, and multiple pockets with a modern, functional twist. Designed to cater to the fast-paced lives of today’s women, it’s available in three sizes, offering flexibility, lightweight comfort, and ingenious storage solutions.

Dua Lipa expresses her enthusiasm for the bag, stating, “I’m obsessed with this bag. It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favourite things. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag!” Her endorsement highlights the bag’s practicality alongside its elegance, making it an ideal companion for the modern, multifaceted woman.

The campaign showcases the CHANEL 25 and embodies Dua Lipa’s personal style and ethos. “For me, this campaign is about the freedom of movement, self-expression, and embracing that on-the-go energy. It’s powerful yet playful and, above all, joyous. It’s a similar spirit that I share as an artist, so it immediately resonated with me on many levels,” she adds. Through this collaboration, Dua Lipa and CHANEL celebrate a shared vision of style, functionality, and the joy of living life unapologetically.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}