LVMH’s Louis Vuitton enters the fast lane with Formula 1 partnership

At the Australian Grand Prix, the Louis Vuitton Trophy will be awarded to the top three finishers. The French luxury brand is creating bespoke trophies that reflect the local culture and theme of each event. The trophies will feature the iconic Louis Vuitton ‘V’ monogram and will be presented to the drivers on the podium.

Prior to this partnership, Louis Vuitton had already collaborated with F1 on several occasions, including the development of the Trophy Trunk for the Monaco Grand Prix between 2021-2024.

Speaking about the partnership, Stefano Domenicali, Formula 1 president and CEO, said: “We’re thrilled to welcome Louis Vuitton as a partner for our first event of 2025. This partnership is a union of two global icons that share a passion for innovation, excellence and creativity. It’s a wonderful story that transcends time.”

 

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