Kendrick Lamar Wins Best Music Video for “Not Like Us” at 2025 Grammys

Kendrick Lamar has won Best Music Video at the 2025 Grammys. The visual for “Not Like Us” bested music videos by A$AP Rocky (“Tailor Swif”), Charli XCX (“360”), Eminem (“Houdini”), and Taylor Swift featuring Post Malone (“Fortnight”).

Kendrick Lamar’s “Not Like Us” visual was as much as a sensation as the song itself. Directed by Lamar and his pgLang co-founder, Dave Free, the clip features a number of California figures such as Tommy the Clown, Compton native and former Toronto Raptors All-Star DeMar DeRozan, producer Mustard, Anthony “Top Dawg” Tiffith, and more. Lamar leans into his beef with Drake and October’s Very Own by bashing up an owl piñata, staring down a caged owl, and having a mass of people jumping and shouting “OV-Ho!”

Mustard, the primary producer of “Not Like Us,” accepted the trophy and urged music video producer Jamie Rabineau to join him onstage, too. After he shouted out friends and family, he turned the mircophone to Rabineau; “From all of us at pgLang, thank you to the Recording Academy,” she added. Meanwhile, someone screamed “Mustard!” in the audience.

Earlier in the evening, Lamar also picked up Best Rap Song and Best Rap Performance for “Not Like Us.” The rapper was not present to accept the trophy, so Mustard took the stage on his behalf.

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