Sigma Sports to open new Letchworth Garden City store

Sigma Sports has shared news regarding the opening of its third multi-sports store, timed to coincide with the upcoming 2025 spring season.

Located in Letchworth Garden City, North Hertfordshire, the store will be set up to offer “a hub for the sporting community in the area”.

The 3000 square foot retail space at 48 Station Road is set to offer a range of premium brands from across the road and gravel cycling and triathlon categories, presenting customers with the same shopping experience that Sigma Sports delivers at its flagship store in Hampton Wick, South West London as well as its store in Oakham, Rutland.

Brands, service, experience

The new store, formerly the site of cycling retailer Trisports, covers two floors where an impressive range of bicycles, clothing and accessories will be available for customers to explore.

Whereas Sigma Sports’ full product portfolio will be available for customers to click and collect, the store will be host to a curated selection of some of the best brands in cycling, including Trek, Pinarello, Cervelo, Argon18, Colnago, Specialized, Bianchi, Cannondale, Rapha, Castelli, Oakley, Pas Normal Studios and Universal Colours.

The premises will also offer bike repair and workshop servicing, custom bike building and in the near future, a professional Bike Fit Studio.

New location, same Sigma Sports approach

Founded by two best friends 33 years ago, the opening of a new store reflects Sigma Sports’ ambition to expand and deepen direct relationships with local cycling, triathlon and running communities.

CEO James McEuen says: “We are very excited to bring our offering to Letchworth Garden City, a wonderful location with some great riding right on the doorstep.

“This expansion will allow us to engage with sporting communities in Hertfordshire and beyond, bringing the same levels of customer service and expertise that we have become so well known for. We will be looking forward to welcoming everyone to our opening this spring.”

Recruiting staff

The store opening will also create a number of job opportunities as McEuen continues to explain: “Expert staff that deliver outstanding customer service are at the very heart of our business. We are immediately seeking applications from experienced professionals with a passion for cycling and triathlon.”

Four positions are currently listed on the BikeBiz jobs boards – store manager, assistant manager, head technician, and retail sales consultant.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}