Private View by Louis Vuitton’s Ikhlas Bechri

Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from November is by Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton.

e& – Go For More

The campaign is very impressive and comes across as extremely grand. I appreciate the effort to include some of the most famous faces in the world; however, the way they were strung together felt a bit cheesy.

I feel like the insight here was ‘let’s throw as many celebrities into the ad as possible to make it go viral’, and this came across as overkill. Also, the way the scenes were swishing past in transition was too fast and I felt like I was getting visual whiplash. Overall, however, the message of e&’s offerings was definitely delivered. 

VisitComoros.org – Hack The Weather

I like this one, it’s simple and effective. If I was in the UK and the weather made me miserable, I would consider going to Comoros on vacation. However, I’m not sure the I would take the trouble of checking the weather website it ran on, so I’d say they’d need to be on top search results to get many eyes on this. 

Ford MYNM – Breast Cancer Awareness Month 

This campaign is aesthetically beautiful. The visuals of the bold horse and Nora Al-Jabr are pleasing and is a lovely cultural callback to the region.

The only issue is that it made me want a horse and not necessarily a Ford Bronco. The simultaneous shots of the car and the horse charging down together made the car seem slow. But loved the visuals and the use of Nora’s talent as an archer. 

PropertyFinder – A Home for Every Life

This one was simple in its delivery, which is not necessarily a bad thing, but it came off a bit strange because which average home seeker is renting a villa with a golf course?

Maybe I’m not the target audience, but I feel like PropertyFinder should cast a wider net through its advertising if its aim is to cater to ‘every life’. 

BSF – Sonic Logo 

The voiceover was distracting from the actual sonic branding, which would’ve been okay if the script was delivering something valuable, but it wasn’t.

I don’t think the average consumer would understand the ‘hexagonal’ and ‘symmetric’ motifs, and I don’t think they would really care. I would’ve liked to be able to hear more of the sound. It felt like an infographic on steroids. 

By Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton.

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