Blur India steps into solid perfume, sells out in five days

By Pune Media On Sep 23, 2024 29

Published

September 23, 2024

Fragrance brand Blur India has expanded its product selection and stepped into solid fragrances. The label’s maiden solid fragrance line launched online and sold out in five days as Blur India rolled out a marketing campaign across social media.

One of Blur India’s new solid perfumes – Blur India

“I’m beyond thrilled and grateful for the incredible response to our solid perfumes,” said Blur India’s founder Riya Pant in a press release. “Seeing them fly off the shelves in just five days is a testament to the love and support from our amazing community. Thank you for believing in us and embracing this innovative product. We set out to make solid perfumes fun, accessible, and unforgettable, and your enthusiasm has truly brought this vision to life. We can’t wait to restock and let even more of you experience this gem!”

Solid fragrances are more travel friendly and spill proof to make them suitable for individuals on the go, according to Blur. The fragrances are also moisturising to the skin and last for longer than traditional, liquid perfumes.

Blur India’s first solid fragrance line features four scents: ‘Smells Like Fresh Cut Flowers’, ‘Smells Like Breakfast in Bed’, ‘Smells Like a Candy Store’, and ‘Smells Like a Warm Hug’. Each scent has “pocket friendly” packaging and is designed to enable touch-ups on the go. Blur India launched the line on its direct to customer e-commerce store.

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