New Oman Exports platform to unlock global opportunities

MUSCAT: Oman is gearing up to boost its foreign trade with the imminent launch of Oman Exports, a specialised platform designed to support Omani businesses in reaching global markets. The Oman Exports platform recently teased its upcoming debut on social media, stating, “Your gateway to global markets! Oman Exports is here to take your business to new horizons. Get ready to connect, grow, and thrive. Coming soon.”

Oman Exports will serve as a one-stop shop for export development and assistance, offering Omani companies direct access to a network of professionals, service providers, and organizations both locally and internationally. The platform is expected to strengthen Omani businesses’ international presence while enhancing their contribution to in-country value (ICV).

With the majority of global purchasing power located outside the Sultanate of Oman, expanding into international markets offers businesses the potential to increase sales, enhance profitability, and reduce dependency on a single market. Moreover, exporting can help stabilize seasonal fluctuations in demand, ensuring long-term business sustainability. The Oman Exports platform will play a crucial role in assisting companies with export readiness, trade connections, and regulatory support, making it easier for Omani businesses to expand beyond national borders.

According to officials, the Oman Exports Platform is positioned as a specialized foreign trade center, functioning as a one-stop hub to enhance import and export operations. The initiative is aimed at driving foreign trade growth by improving export and import efficiency, facilitating access to international markets, and creating new opportunities for businesses looking to trade globally. Additionally, the platform is set to streamline local trade policies and procedures, ensuring Oman remains competitive in the global market and strengthening its position in key international trade indicators.

With this initiative, Oman is taking a proactive step towards becoming a regional trade powerhouse, supporting its businesses in navigating the complexities of international markets while fostering sustainable economic growth. The official launch is expected soon, promising exciting opportunities for Omani exporters.

Further expanding its efforts, Oman Exports will also encourage suitably trained and qualified Omani companies to register on leading e-commerce platforms to enhance the visibility of their products in international markets. As part of its long-term strategy, the ‘Tadreeb’ training initiative aims to equip exporters with the skills and knowledge required to expand their global footprint and access international markets more effectively.

Additionally, a Global Export Promotion Initiative is in the pipeline, targeting new export destinations through trade agreements, participation in international exhibitions, and business forums, as outlined in the Oman Vision 2040 report. The report highlights the importance of identifying high-potential target markets, integrating the Incentives for Exporters Initiative, and providing essential facilities to boost exports and support import substitution. The anticipated impact of these initiatives includes increasing Omani exporters’ access to global markets, aligning local businesses with international market requirements, improving export-related indicators, and attracting foreign investments into local institutions.

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