House Of Music Offers Immersive Experience At iHeartRadio Music Festival

Over the weekend, tons of music fans got to take part in a free, immersive experience inspired by the star-studded lineup of the 2024 iHeartRadio Music Festival Presented By Capital One. The genre-spanning, two-day festival took place on Friday (September 20) and Saturday (September 21) at T-Mobile Arena in Las Vegas, Nevada.

The immersive experience, titled the House of Music, opened outside the venue at Toshiba Plaza. The “choose-your-own adventure-style” attraction included rooms inspired by Camila Cabello, Doja Cat, Gwen Stefani — who stopped by her room, inspired by her recently-announced studio album, Bouquet — Shaboozey and Thomas Rhett when they explored the House of Music. Here’s what each room had to offer:

• Gritty, sexy, even voyeuristic… fans can step inside the Camila Cabello room as she introduces them to a side of Miami that she knows and loves. Guests can also leave a digital note on the C, XOXO mural, but not before taking a dip in the pool experience.
• On the forward edge of music and fashion, guests will witness Doja Cat’s famous looks. Guests get a chance to stand shoulder to shoulder with her “Scarlet” figure and use the virtual dressing rooms to try on her avant garde styles using AR. 
• Gwen Stefani invites fans to immerse themselves into her world. They can create their own personalized moments and walk away with their own bouquet.
• Guests can get “Tipsy” with Shaboozey through a modern funhouse, where fans are encouraged to bring their best moves to see how they stack up against others dancing to Shaboozey’s multi-platinum, #1 hit “A Bar Song (Tipsy).” With furniture coming at fans from every angle, this room is pure fun.
• In the Thomas Rhett room, fans enter the great outdoors to capture their own candid from the video, “After All The Bars Are Closed.” After they’ve explored the campsite, they can view a massive zoetrope inspired by his About A Woman limited edition vinyl.

The full 2024 iHeartRadio Music Festival lineup included A$AP Rocky, Big Sean, Camila Cabello, Doja Cat, Dua Lipa, Gwen Stefani, Halsey, Hozier, Keith Urban, New Kids on the Block, Paramore, Shaboozey, The Black Crowes, The Weeknd, Thomas Rhett, Victoria Monét, and a special appearance by Coldplay‘s Chris Martin. It was all hosted by Ryan Seacrest.

If you missed any of the action this weekend, or just want to re-live it all, an iHeartRadio Music Festival special including highlights from the event will be available to stream on Hulu on October 7th.

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