Shinsegae Duty Free enhances luxury allure with first Louis Vuitton boutique at Incheon Airport Terminal 2 : Moodie Davitt Report

SOUTH KOREA. French luxury house Louis Vuitton has unveiled its debut store at Incheon International Airport Terminal 2 in partnership with Shinsegae Duty Free.

Now open on the third floor, the boutique is set to expand into a duplex store on the fourth floor within the first half of the year, a first in Korean travel retail.

Shinsegae Duty Free described the opening as a “game-changer”, noting the partnership with Louis Vuitton as a reinforcement of South Korea’s growing influence in the global travel retail market.

Lisa of global K-pop sensation Blackpink dazzles in Louis Vuitton’s latest campaign {Photos courtesy of Shinsegae Duty Free}

The design combines the luxury house’s heritage with modern aesthetics, showcasing a wide selection of leathergoods, accessories, shoes, fine jewellery and fragrances.

Shoppers can explore a range of travel exclusive offers and limited-edition items available only at the airport.

Shinsegae Duty Free noted its plans to expand collaborations with other top luxury brands, building on the successful Louis Vuitton partnership.

The retailer underscored its commitment to brand portfolio enhancement to meet evolving market demands and reinforce Incheon International Airport’s status as a key shopping destination.

A Shinsegae Duty Free representative said: “The opening of our Louis Vuitton store sets a new benchmark in the duty-free industry’s luxury retail landscape. We expect this milestone to drive increased foot traffic from independent travellers and contribute significantly to the growth of the duty-free sector.”

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