A Final Reminder of Kim Jones’ Genius at Dior

Dior’s Fall/Winter 2025 runway show, Kim Jones’ final presentation before leaving the French fashion house, felt like a change of pace. However, its Fall 2025 menswear campaign is everything we came to expect from the British creative director in his seven-year Dior Homme tenure. 

It’s simultaneously casual and expertly tailored, roomy blazers offered in warm brown hues and grey suiting fabric utilized for a cropped-fitting zip-up jacket. It’s a further exploration of the interplay between Jones’ streetwear leanings and Dior’s iconic suiting. 

Or, in the words of a press release by the French fashion house, it is “combining uptown preppy and downtown fashionable allure.”

There is an emphasis on sneakers, a category Jones has put a specific focus on (limited-edition sneaker collaborations and retro runners were consistently selling out under his leadership) with a German army-inspired B01 sneaker, its chunky B33 shoes decorated with Dior’s Oblique monogram branding, and sporty runners in a simple grey and black makeover. 

The lack of sneakers — and the dominance of dressy leather shoes — was a noted anomaly in the Dior FW25 runway show, deviating from the regular programming for Jones’ Dior.

The minimal use of logos, reserved color palette, and all-around serious mood of the presentation were also at direct odds with the Dior we’d come to know under the helm of Kim Jones.

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But this Fall 2025 campaign, likely the final batch of Jones-designed Dior to hit shop floors, is more in line with previous monogram-heavy offerings.

This is largely because it features rehashed products from the Pre-Fall 2025 range. The fun dog-themed bags, for instance, where a floppy-eared rottweiler-esque pup is reimagined as a leather accessory, were first unveiled as part of Pre-Fall 2025.

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However, this time around, a crossbody bag is entirely shaped as a doggy, as opposed to the Pre-Fall 2025 duffles. 

Ahead of the unveiling of Jonathan Anderson’s Dior Homme, one of the many creative director debuts slated for the Spring/Summer 2026 season, this fall collection is a final reminder of the casual-skewing luxury menswear vision he is inheriting from Kim Jones. 

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Soon, things are set to look very different at the house of Dior. 

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