Akasa Air appoints Naarayan T V as its chief marketing officer, ETBrandEquity

Naarayan TVAkasa Air, India’s airline company, has announced the appointment of Naarayan T V as its chief marketing officer, effective August 29, 2025. In this role, he will oversee the airline’s marketing, corporate communications and ESG, customer experience, eCommerce, customer loyalty and partnerships functions. He will also serve as a member of Akasa’s executive committee.

The appointment is aligned with Akasa Air’s accelerated growth journey as it strengthens its brand and customer proposition while progressing towards its vision of becoming one of the top 30 airlines globally by the turn of this decade.

With over two decades of cross-industry experience spanning eCommerce, fintech, banking, D2C broking and global consumer brands, Naarayan brings to Akasa Air a strong blend of strategic vision, digital-first expertise, and customer-centric leadership. He has consistently played a transformative role in shaping leading global and Indian brands, with a body of work that spans marketing communication, digital marketing, market research, product design, user experience, acquisition, sponsorships and IPs, brand building, creative strategy, content marketing, and large-scale product launch campaigns across ATL and BTL platforms.Commenting on the appointment, Vinay Dube, founder and chief executive officer, Akasa Air, said, “At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”Naarayan, chief marketing officer, Akasa Air, added, “I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers”.

Naarayan’s career is marked by a proven ability to build brands with strong market differentiation and customer loyalty. At IDFC First Bank, he played a pivotal role in building the brand through strategic initiatives across sponsorships, product launches and large impact properties across genres. Earlier, he spearheaded PayPal’s inaugural integrated brand launch campaign in India and designed the merchant acquisition model that scaled tenfold in its first year. Recognised among India’s leading CMOs, he has won several awards for innovation and excellence, including the DMA Asia Trail Blazer Award in 2023.

• Published On Sep 1, 2025 at 01:04 PM IST

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