Pune Media
Leading the news curation and publishing for the people of Pune

Amazon India rolls out livestream shopping to drive festive season sales

Amazon.com Inc on Friday (Sep 30) rolled out a livestreaming video feature for promoting products on its shopping platform in India, employing a format already popular in China to drive sales in Asia’s third largest economy.

The company has tied up with social media influencers to host livestreams during which they can interact with customers and also offer limited period deals.

Livestream shopping events are hugely popular in China, with those on Alibaba Group Holding’s Taobao and Bytedance’s Douyin driving millions of dollars in sales.

YouTube in July also expanded livestream shopping by permitting eligible creators to link their Shopify profiles, allowing viewers to complete purchases without leaving the video platform.

“With Amazon Live launch, we want to make the shopping experience exciting and meaningful for our customers,” said Kishore Thota, director, customer experience and marketing, Amazon India.

Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.

Aggregated From –

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Typically replies within few minutes on a chat or a day via email
Hey There! I am here to help you :)
Hello there
Subscribe to our YouTube Channel so that we can get you awesome news from around the world!