AMNS India targets 25% share in colour-coated steel market with new Optigal product line, ET EnergyWorld

New Delhi: ArcelorMittal Nippon Steel India (AMNS India) announced the launch of two new colour-coated steel products—Optigal Prime and Optigal Pinnacle—as part of its strategy to capture a 25 per cent share in India’s 3.4 million tonne colour-coated steel market within the next two to three years.

The announcement comes amid a steady 10–12 per cent annual growth in domestic demand for colour-coated steel, driven by sectors such as airports, railways, metro projects, and highways.

“We have launched Optigal Prime and Optigal Pinnacle, a totally new product range in the domestic steel industry, to cater to this demand. We are targeting sectors like highways, railways, metros, airports with our innovative and sustainable product,” said Ranjan Dhar, Director and Vice President, Sales and Marketing, AMNS India.

Dhar said AMNS India is currently the only domestic producer of C4 category high-end corrosion-resistant colour-coated steel, which until now was available only in European markets.

The new product line will be manufactured at the company’s Pune facility. AMNS India’s current colour-coated steel capacity stands at around 7 lakh tonnes annually, with plans to scale up to one million tonnes in the near future.

Optigal Prime is designed for urban and moderately corrosive environments and comes with a 15-year warranty. It is available in finishes such as Silicon Modified Polyester (SMP), Super Durable Polyester (SDP), and PVDF.

Optigal Pinnacle, positioned for more demanding industrial and coastal applications, is backed by a 25-year warranty and features PU/PA coatings for protection against moisture, UV exposure, and temperature variations.

Six specialised variants of Optigal Prime and Optigal Pinnacle—High Gloss, Anti-Dust, Anti-Graffiti, Anti-Static, Anti-Microbial, and Cool Roof—have been developed using Zinc-Aluminium-Magnesium technology. This coating provides up to three times the corrosion and weather resistance compared to conventional coatings.

The company said these new offerings will help support the government’s infrastructure goals under the ‘Viksit Bharat’ programme. The products have been designed in line with the ‘Make in India’ initiative, incorporating low VOC emissions, no heavy metals or hexavalent chromium, and 100 per cent recyclability.

“These products mark a significant step forward as we continue to strengthen our value-added product portfolio in line with our brand promise – Smarter Steels, Brighter Futures,” Dhar said.

The launch is aligned with the company’s focus on expanding its value-added steel segment and meeting demand from India’s rapidly growing infrastructure and construction sectors.

• Published On May 31, 2025 at 08:42 AM IST

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