Ananya Panday becomes FIRST Indian brand ambassador for luxury fashion house Chanel | Celebrity News

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Bollywood actress Ananya Panday becomes the first Indian face of Chanel, joining the luxury brand as its official ambassador. Known for her distinctive style and bold fashion statements, the popular diva’s new role cements her status as a global fashion icon.

Ananya Panday becomes FIRST Indian brand ambassador for luxury fashion brand Chanel (Credits: Instagram)

New Delhi: World-famous luxury house Chanel has announced Ananya Panday as its first-ever Indian brand ambassador. At just 26, the Bollywood diva has outpaced many established industry names, earning her place as the face of one of the world’s most iconic fashion houses. Notably, this marks a milestone moment for both her and the Indian fashion scene.

The announcement was made official through a statement to The Business of Fashion, where Chanel expressed their admiration for the young star, stating, “Ananya characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities…Her values resonate with Chanel, making her the perfect choice to represent the house.”

Ananya Panday reacts on becoming Chanel’s brand ambassador

Ananya, reflecting on her new role, noted that Chanel “embodies the essence of personal liberation, empowering one to boldly embrace their individuality with timeless elegance.” Her statement aligns with the brand’s ethos of grace, rebellion, and reinvention — all of which Ananya has exuded both on and off the red carpet.

Since her Bollywood debut in Student of the Year 2 (2019), the actress has steadily carved a niche for herself as a formidable fashion icon. Her work in films like Gehraiyaan, Kho Gaye Hum Kahan, and the recent Prime Video series Call Me Bae has garnered both audience love and critical praise.

Fashion insiders had speculated Ananya’s Chanel association ever since her stylish presence at the Chanel Spring/Summer 2025 show in Paris. Her frequent nods to the brand on social media only fueled anticipation, making this official partnership a well-earned moment of arrival.

Ananya Panday’s brand endorsements

For those who do not know, Ananya fronted major campaigns for brands like Swarovski, Jimmy Choo India, Lakmé, Beats, and Timex. But this Chanel appointment is her most prestigious brand partnership to date.

Vanshika Singh

Vanshika Vasundhare Singh is your go-to source for the latest updates on entertainment and lifestyle. With 1.5 years of experience at Times Now, she is a trusted and knowledgeable voice in entertainment and lifestyle. Her expertise extends to comprehensive coverage of Bollywood, TV, the world of fashion, beauty trends, and the art of enhancing everyday style. With a discerning eye for emerging trends, Vanshika remains at the forefront of K-pop, Bollywood, and Indian TV developments, ensuring that you’re always in the know about what’s hot and happening.

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