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Toho’s Head of Anime and Chief Godzilla Officer has explained why streaming monopolies are on the decline for anime and Japanese productions as a whole.
Speaking to the Financial Times, Toho executive Keiji Ota explained that the shift away from streaming any given property’s content through a single platform is on the decline largely because “The strength of Japan’s IP and anime is being recognized around the world. Right now, how to expand overseas is the biggest challenge.”
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Crunchyroll, Netflix & Hulu Anime Streaming Exclusives May Be On the Way Out
Image via CBR
While streaming services such as Crunchyroll and Netflix previously held exclusive rights to various anime properties, that has become less and less prevalent in the streaming marketplace in recent years. New hit series such as Dandadan and returning big-name franchises like Dragon Ball Daima have made major waves thanks to being made immediately available across multiple platforms rather than being Crunchyroll, Netflix or Disney/Hulu-exclusives, opening the door for a wider number of audiences to lend their viewership to any given title across whatever major service they are likely already subscribed to. “Content won’t spread and will only be seen by those subscribers if it’s monopolized by one platform,” Ota added.
These comments are no surprise coming from a Toho executive, especially not after the company’s recent announcement of their new $1.2 billion globalization effort, set to span the course of the next three years. Toho reportedly set its eye on an overseas sales ratio of 30% by 2032 — the 100-year anniversary of Toho itself — as opposed to the 10% overseas sales ratio reported in their last fiscal year. A major part of this effort will be the release of TOHO-ONE, an exclusive subscription service that will give fans access to a variety of films, plays, digital games, and tie-in materials and merchandise.
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Although Toho’s globalization efforts are set to shake things up overseas, the company is still dedicated to providing the best anime (and Godzilla) experience they can to fans at home in the company’s native Japan. It was recently announced that Academy Award-winning director Takashi Yamazaki, who helmed 2023’s Godzilla Minus One, is teaming up with Toho to write, direct and produce the VFX for a brand-new attraction set to be installed at Seibuen Amusement Park. Yamazaki said of the project, “I’m thrilled to return to Godzilla’s world from the passenger seat.”
Source: Financial Times
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