Anirban Mozumdar joins TBWA\India as chief strategy officer, ETBrandEquity

Anirban MozumdarTBWA\India has announced the appointment of Anirban Mozumdar as its chief strategy officer.

Mozumdar brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to Govind Pandey, chief executive officer, TBWA\ India.

Mozumdar’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally. He also transformed chlorophyll into a full-service consultancy.

Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA\’s disruptive spirit, Mozumdar brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.

“Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our Chief Strategy Officer. His strategic acumen will help TBWA\India push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.

Speaking on his new role, Mozumdar said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”

Beyond work, Mozumdar is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.

• Published On Aug 11, 2025 at 12:46 PM IST

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