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Ant Group Launches New Blockchain Brand ZAN to Support Web3.0 Development

Chinese fintech giant Ant Group has launched a new brand called ZAN, which provides a full suite of blockchain application development products and services for both institutional and individual Web3.0 developers.

For institutional customers, ZAN offers a solution to help them issue and manage real world assets (RWAs) in compliance with local regulatory requirements. ZAN’s RWA solution can help efficiently bring new assets to the Web3 world, enabling more Web3 applications and use cases.

ZAN also provides a series of technical products, including electronic Know-Your-Customer (eKYC), Anti-Money Laundering (AML) and Know-Your-Transactions (KYT), to help Web3 businesses build up their capabilities in customer identity authentication, security protection and risk management.

ZAN began piloting its technical services early this year with HashKey Group, Morpheus Labs and Everest Ventures Group being among its first batch of partners.

Zhang Hui

Zhang Hui

“Web3 is a technology sector bringing new opportunities as it cultivates more and more innovations. At Ant Group Digital Technologies, we have seen the trend and also efficiency and security related bottlenecks during the application development process.


To resolve these pain points, ZAN is dedicated to investing in research and development of Web3 technologies and products, providing more extensive and reliable technical services to support the community, and working with our partners to accelerate Web3 developments and innovations.”

said Zhang Hui, Chief Executive Officer of ZAN.


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