Anta Group plans to reach 1000 stores in SEA within three years

Chinese sportswear company Anta Group has revealed its ambition to achieve its 1000-store target in Southeast Asia within the next three years.

The group currently operates nearly 13,000 stores across its portfolio, with over 200 stores across Southeast Asia, including in the Philippines, Singapore, Malaysia and Vietnam. The plan involves at least quadrupling its store network in the region.

The goal was revealed by Will Wang, VP of Anta Group and chairman and president of Anta SEA, at the 2025 Asia New Vision Forum held in Singapore. Titled “Shaping the Pulse: How Asia’s Brands Drive Experience, Identity, and Connection,” the panel assembled executives from various industries in Southeast Asia for a discussion on building connections between brands and consumers, both regionally and globally.

Wang reaffirmed the importance of Southeast Asia in the group’s global expansion plan, stating that the brand’s retail sales in the region nearly doubled year-over-year in the first half of this year.

He attributed the achievement to Anta’s high-value products, localisation and digitalisation dynamics, and the progress of leveraging its “Brand+Retail” business model.

“True globalisation means achieving localisation in every market while staying true to the brand’s DNA,” he emphasised on the panel.

“It’s not just about selling products in Southeast Asia; it’s about delivering brand value and high-quality service to local consumers with standardised excellence. Our team is confident we will achieve our 1000-store target for the Anta brand in the next three years.”

Southeast Asia serves as a blueprint and a strategic launchpad for Anta’s global growth efforts. As its SEA reach expands into neighbouring markets, and both offline and online businesses fuel growth, the brand’s overseas revenue grew over 150 per cent year-on-year in the first half of this year.

Anta Group’s overseas retail network covers key markets including the UAE, Saudi Arabia, Egypt, Kenya and North America through strategic partnerships. This month it opened its first US flagship store in Beverly Hills, California.

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