Anupam Mittal on how catchphrases from the show have gone viral and turned into a meme-fest; writes ‘Memes are creating new stories’ |

When Shark Tank India debuted, it was expected to inspire entrepreneurship. However, beyond fueling business dreams, the show unexpectedly became a pop-culture sensation. Phrases like “Tum kamaal ke bande ho yaar” and “Yeh baat main digest hi nahi kar paa raha hoon” have transcended boardrooms to dominate internet conversations.
Anupam Mittal, founder of Shaadi.com and one of the Sharks, recently reflected on this unexpected meme phenomenon in a social media post. While he always believed the show would be impactful, he never imagined its dialogues would turn into viral soundbites. The trend isn’t limited to him—Namita Thapar’s “Yeh meri expertise nahi hai” and Aman Gupta’s “Hum bhi bana lenge” have also taken on a life of their own, becoming part of everyday internet lingo.

Mittal sees a deeper marketing lesson in this meme wave: storytelling builds brands, and memes are the new-age storytellers. “The lines you think will go viral never do. But the ones you say in the moment? BANG,” he shared. His key insight? Authenticity is king. The more spontaneous and unfiltered something is, the more relatable and shareable it becomes.

For brands, this is a crucial takeaway. In the hyper-connected world of social media, over-engineered marketing messages often fall flat. As Mittal puts it, “Sooner or later, aapka 7/12 dikh hi jaayega”—your true nature will always be exposed. In other words, trying too hard doesn’t work; genuine, organic content does.

Shark Tank India 3’s Anupam Mittal, Vineeta Singh, Amit Jain, Aman Gupta on the viral memes

Meanwhile, Shark Tank India continues to be more than just a business reality show. By making entrepreneurship accessible, inspiring conversations about startups, and sparking humor along the way, it has cemented itself as a cultural force. And if memes are getting more people to engage with the world of investments and big ideas, then perhaps they are the real currency of today’s digital age.

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