Our Terms & Conditions | Our Privacy Policy
Apple Music has joined forces with Universal Music Group (UMG) to introduce Sound Therapy, an audio wellness collection designed to help listeners attain clearer focus, deeper relaxation and better sleep.
“For years, elevating music’s role in health and wellbeing has been a strategic priority for UMG, linked to a potentially significant commercial opportunity, as well as something that our chairman and CEO, Sir Lucian, and the entire management team, are passionate about,” said Michael Nash, UMG’s EVP & chief digital Officer. “Given Apple’s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative. We look forward to working closely with the team at Apple to expand the ways that music can be harnessed to improve the wellness benefits for its users.”
“Every day, people around the world make Apple Music part of their daily routine, and we’ve seen incredible engagement around our personalised mood playlists and the new Apple Music Chill radio station,” said Rachel Newman, Apple Music’s co-head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music — one that’s grounded in artistry, shaped by innovation, and designed to support wellness.”
Available exclusively on Apple Music, Sound Therapy blends songs subscribers already know with special sound waves designed to enhance users’ daily routines, while retaining the artist’s original vision.
Backed by scientific research and powered by UMG’s proprietary audio technologies, Sound Therapy harnesses the power of sound waves, psychoacoustics and cognitive science to help listeners relax or focus the mind.
The collection was crafted by a team of producers, scientists, and audio engineers at Sollos, a music-wellness venture incubated within UMG.
Sound Therapy features extended, instrumental, and reimagined versions of popular tracks from artists such as Imagine Dragons, Katy Perry, Kacey Musgraves, Ludovico Einaudi, Aurora, Jhené Aiko, Chelsea Cutler, and Jeremy Zucker.
Sound Therapy features three categories – focus, relax, and sleep. Songs have been enhanced with auditory beats or coloured noise to help encourage specific brain responses.
Gamma waves and white noise – a whoosh-like combination of every sound frequency – can help with focusing; theta waves could aid in relaxation; and delta waves and pink noise might assist in achieving better sleep.
For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.